It makes the depth of his ambition crystal clear and proves that it’s genuine. is by far A$AP Mob’s most idiosyncratic member, and Always Strive and Prosper positions him as its most artistically progressive. While not as popular as crew leader A$AP Rocky, the man born Darold Ferguson Jr. A$AP Ferg’s sophomore album Always Strive and Prosper is yet another major-label rap release with the potential to chart high with its hooks and move listeners with the depth of its emotional insight. This persists to an extent despite countless examples disproving it, from Kendrick Lamar’s good kid, m.A.A.d city to YG’s My Krazy Life, Vince Staples’ Summertime 06, Future’s run of releases from Monster to EVOL and many more. One of the major fallacies about hip-hop believed by those who don’t truly follow it is that, aside from rare exceptions (like Kanye West), rappers either go for commercial or critical appeal and can’t chase both.
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